The Science of Aesthetics

Somewhat related to yesterday’s post about using data, statistics and science as tools for improving design, Keith Lang has a great video explaining some of the science behind how humans perceive design and aesthetics. I missed this when it went up a month ago, but fortunately, Jan-Christoph Borchardt linked to it yesterday.

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written by
Lukas Mathis

Hi. My name is Lukas Mathis. I studied Computer Science/Software Engineering and Ergonomics/Usability at ETH Zürich. I work as a software engineer and user interface designer for a swiss software company creating workflow management software. My first computer was a Performa 450, my first programming language was HyperTalk, my first electric guitar was a cheap Peavey, my first videogame was a VCS 2600 and my current snowboard is from Lib Tech. I live in a small cottage in a remote part of the Swiss Alps, and you can reach me at or on twitter.

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