It’s all about the user kicking ass. (…) People are not into your tool, they are into what the tool enables.
Kathy Sierra at Business of Software 2009. You should set aside an hour and watch the whole talk.
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If you liked this, you'll love my book. It's called Designed for Use: Create Usable Interfaces for Applications and the Web. In it, I cover the whole design process, from user research and sketching to usability tests and A/B testing. But I don't just explain techniques, I also talk about concepts like discoverability, when and how to use animations, what we can learn from video games, and much more.
