Al Gore's Our Choice

I think many people would agree that most of the magazines currently available on the iPad are not great. How lacking they really are becomes particularly obvious when those existing magazines are compared to Al Gore’s new book Our Choice,1 created by push pop press.

Watch Mike Matas show some of its interaction design:

When I read magazines that are based on Adobe’s publishing solution,2 I constantly feel lost. How far in am I? Can I scroll down, or not? If I go right, what will I see? How do I see what’s in the magazine?

None of these problems occur with Our Choice. I always know where I am, what’s behind me, what’s ahead of me, or how to switch to the next or previous chapter.

Our Choice is a huge step ahead in how content should be organized in this medium, and something every other publisher should take a long, hard look at.

Further Reading

Johan Ronsse has written a piece about the UX design of Our Choice.


  1. I originally mistakenly called the book «Our World,» which might be because you see a huge spinning globe when you first start it. Sorry, Al! back

  2. Wired, for example. back

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If you liked this, you'll love my book. It's called Designed for Use: Create Usable Interfaces for Applications and the Web. In it, I cover the whole design process, from user research and sketching to usability tests and A/B testing. But I don't just explain techniques, I also talk about concepts like discoverability, when and how to use animations, what we can learn from video games, and much more.

You can find out more about it (and order it directly, printed or as a DRM-free ebook) on the Pragmatic Programmers website. It's been translated to Chinese and Japanese.