Simple Ideas

Neven Mrgan:

Simple ideas like this will naturally occur to many people. A small percentage of those will have the ability to execute on them. A small percentage of those will then actually do so. And an even smaller group will combine it with an otherwise interesting product, thus making it into something.

People often assume that ideas are where value is created. In reality, ideas (even non-simple ones) are plentiful, easy, and often generated by more than one person at the same time. Ideas are essentially worthless. Value is only created when people actually make stuff.

See also: patents (which protect the worthless part of this equation, and thus make it harder to do the truly valuable part).

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designed_for_use_small

If you liked this, you'll love my book. It's called Designed for Use: Create Usable Interfaces for Applications and the Web. In it, I cover the whole design process, from user research and sketching to usability tests and A/B testing. But I don't just explain techniques, I also talk about concepts like discoverability, when and how to use animations, what we can learn from video games, and much more.

You can find out more about it (and order it directly, printed or as a DRM-free ebook) on the Pragmatic Programmers website. It's been translated to Chinese and Japanese.