Is the "Like" Button Helpful?

Shawn Blanc:

In my previous site design I had a “Share this on Twitter” link at the bottom of every article. But as I watched and measured the use of that button I found that people were organically sharing my articles on Twitter at a ratio of 5-to-1 those who were clicking the “Tweet this” link.

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designed for use cover

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Want to read more like this? Buy my book's second edition! Designed for Use: Create Usable Interfaces for Applications and the Web is now available DRM-free directly from The Pragmatic Programmers. Or you can get it on Amazon, where it's also available in Chinese and Japanese.