I’m not entirely sure it’s in the best interest of the iPad to be tied so closely to the iPhone. Ultimately, a more aggressive branching of the iPad’s operating system away from the iPhone’s operating system may be necessary. Doing so may be the only way that Apple starts to answer the critical questions at the heart of the line: “What, exactly, is unique about the iPad? What can it do better than any other device? And why can’t customers live without it?”

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But wait, there's more!

Want to read more like this? Buy my book's second edition! Designed for Use: Create Usable Interfaces for Applications and the Web is now available DRM-free directly from The Pragmatic Programmers. Or you can get it on Amazon, where it's also available in Chinese and Japanese.

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written by
Lukas Mathis

Hi. My name is Lukas Mathis. I studied Computer Science/Software Engineering and Ergonomics/Usability at ETH Zürich. I work as a software engineer and user interface designer for a swiss software company creating process management software. I've written a book about usability. It's been translated to Chinese and Japanese. My first computer was a Performa 450, my first programming language was HyperTalk, my first electric guitar was a cheap Peavey, my first videogame was a VCS 2600 and my current snowboard is from Lib Tech. I live in a small cottage in a remote part of the Swiss Alps, and you can reach me at or on twitter.

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iPad at a Crossroads