Imagine how hard it must be to find a particular game in the vast wilderness that is the App Store if you don’t know exactly what you’re looking for. Until Apple decides to take definitive steps to improve search results, either via human curation, or by lowering dependencies on popularity, easy discovery in the store will continue to be a major problem. Unfortunately for small developers who need paying customers to survive, time is quickly running out.
Via Michael Tsai.
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