January 6, 2015

Apple isn't Doomed

Marco Arment:

This morning, my words were everywhere, chopped up and twisted by sensational opportunists to fuel the tired “Apple is doomed!” narrative with my name on them. (Or Tumblr’s name, which was even worse.) Business Insider started the party, as usual, but it spread like wildfire from there. Huffington Post. Wall Street Journal. CNN. Heise. Even a televised CNBC discussion segment.

All of them using my name, and a few of my words, to create drama, fan the flames, and get some views.

(Just for future reference, Apple isn't doomed.)

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designed for use cover

But wait, there's more!

Want to read more like this? Buy my book's second edition! Designed for Use: Create Usable Interfaces for Applications and the Web is now available DRM-free directly from The Pragmatic Programmers. Or you can get it on Amazon, where it's also available in Chinese and Japanese.