Designing for Our Families

Craig Hockenberry on designing for people who aren't power users:

A new kind of user is about to be introduced to a computer that they can actually use: less interface is more as far as they’re concerned. We designed our iPad app with our families in mind, not the Twitter power user.

(...)

Of course, 300,000 geeks like you and me don’t fall into that category. We’re the first ones standing in line at the Apple store, and the first ones to use all this cool new software. And we know all the things that apps “used to do”. And we want all sorts of other bells and whistles. And we’re wrong.

In other Craig Hockenberry news, O'Reilly has an excerpt from his book on iPhone development in which he explains some of his design process.