Kathy Sierra on Helping People Be Awesome

It's all about the user kicking ass. (…) People are not into your tool, they are into what the tool enables.

Kathy Sierra at Business of Software 2009. You should set aside an hour and watch the whole talk.

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designed for use cover

But wait, there's more!

Want to read more like this? Buy my book's second edition! Designed for Use: Create Usable Interfaces for Applications and the Web is now available DRM-free directly from The Pragmatic Programmers. Or you can get it on Amazon, where it's also available in Chinese and Japanese.